OUR MOST FREQUENTLY ASKED QUESTIONS
beFresh is a small packet that is placed in the home refrigerator to
neutralise ethylene gas.
beFresh contains Potassium Permanganate which neutralise ethylene gas that accumulates in the refrigerator. beFresh interrupts the ripening
process and allows the shelf-life of fresh produce to be extended.
beFresh extends the storage life of fresh produce.
Ethylene gas is a natural ripening hormone produced by fruits, vegetables and flowers. Ethylene gas starts and accelerates the natural ripening process.
Ethylene causes premature ripening, decay, wilting, loss of colour and
bitterness in fruit and vegetables.
Just remove the outer cellophane wrap and beFresh starts working immediately. You do not need to open the cardboard packet or the internal sachet.
So that the packet can be stuck on the front inside wall of the refrigerator crisper draw.
beFresh will last a minimum of 30 days.
Yes - beFresh extends the shelf-life of fresh produce by decreasing
softening, wilting and decay.
Record the repurchase date in the space provided on the back of the beFresh pack. Text reminder facility available via online purchase.
All fruit and vegetables.
Only in that beFresh may inhibit the development of certain bacteria and fungi.
Yes, beFresh is primarily a natural mineral.
Avoid soaking in water and do not cut or rip the cardboard packet or the internal sachet.
beFresh can be discarded with normal household rubbish or used as a
As long as the cellophane film has not been opened, beFresh has a
shelf-life of at least 12 months.